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What is this about?

Want to be the one that drives revenue-growth in the business? Want to be seen as the font of innovation, creativity and value-added? The MBA with specialism in Marketing is for you if you want to know how to let your creative juices run free and create data-driven revenue generation strategies that transform the future of the organisation.

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Key Facts

Start Date: January and July
Programme Length: 1-7 years. Length depends on how many courses you register for each semester
Accreditation: Local and international accreditation bodies, including the University Council of Jamaica
Courses: International Marketing, Sales Force Management, Services Marketing, Strategic Planning, Marketing Insights, Organisational Behaviour, Economics, Marketing, Accounting, Project Management, Finance
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Some Of The Many Things You Will Learn

  • How to manage customer relationships and increase the lifetime value of customers
  • How to identify and understand customer needs and expectations
  • How to differentiate your offering and create distinct customer experiences
  • How to research the market and create a winning competitive position
  • How to maximise your product portfolio
  • How to brand your service product and create profitable experiences
  • How to develop value strategies for pricing your offerings
  • How to utilise technology to maximise revenue growth

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Testimonials

Graduates of Edinburgh Business School explain why they chose to study with Edinburgh Business School.

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