MBA with a Specialism in Marketing

Introduction

Edinburgh Business School (www.ebsglobal.net) is the post-graduate school of business of Heriot-Watt University. EBS runs the largest European MBA programme in the world and has a worldwide network of over 12,000 graduates in more than 150 countries. Over 50% of Fortune 100 companies have employees on the EBS MBA programme, including Agilent, Ernst and Young, Goodyear, Hewlett-Packard, IBM, Johnson & Johnson, Levi Strauss & Co., Scottish Power, Royal & Sun Alliance Canada and Sun Microsystems. EBS offers their MBA (General) as a supported Distance Learning programme through Approved Learning Partners (including B&B) worldwide.

Course Overview

The MBA with a Specialism in Marketing enables you to analyse and critically evaluate marketing problems and opportunities and develop and implement marketing strategies and programmes which take best advantage of your firm’s situation. To obtain the MBA you must pass eleven courses. Students may choose any combination of courses at any time. As such, it is possible to do as little as one and as much as six (the maximum allowable) courses in any one year.

Exemptions can be offered for courses based on the submission to EBS of the tertiary-level qualifications held and an assessment by that body.

Course Content

Core Courses: Economics; Organisational Behaviour; Strategic Planning; Finance; Project Management; Accounting; Marketing

Marketing Specialisations: International Marketing; Marketing Channels; Services Marketing; Marketing Communications

Entry Requirements

The normal entry requirement is an undergraduate degree from a recognized institution. Persons without a degree may begin the programme, but will not be formally accepted/matriculated until they pass the examinations in three courses (including one core course).

Holders of a specific undergraduate degree may be eligible for one exemption if the focus of their degree is in the area of a core course (eg: persons with a BSc Economics are exempted from Economics, but persons with a BSc Management Studies do not receive any exemptions. There is a maximum of two exemptions for relevant professional qualifications. Credit transfers are also available.

Key Programme Dates

There are two class periods for the programme each year – January to May and July to November. The respective registration deadlines are November 30 and May 30. Examinations are held in June and December.

Classes are held on Saturdays between 9:00 A.M. to 4:00 P.M.

Accreditation and Future Progression

The EBS MBA with a Specialism in Marketing is accredited internationally through the Royal Charter of Heriot-Watt University. The Royal Charter is the official recognition granted to universities in the UK. To maintain this award, the systems of HWU are assessed and approved periodically by the Quality Assurance Agency for Higher Education (www.qaa.ac.uk) the national regulator of standards and quality in higher education in the UK. EBS is also recognized as a Higher Education provider by the US Department of Education.

Careers after this Programme

Graduates of the EBS MBA with a Specialism in Marketing can position themselves to move to a senior marketing management position in varied types of organizations. Graduates may also decide to use the skills learnt to establish a successful business, including a marketing consultancy.

Interim/exit awards

Students do not have to wait to complete the entire programme before they can be recognized for their accomplishments. Passes in 3 courses including at least one core lead to the award of a Postgraduate Certificate in Marketing. Passes in 6 courses including at least one core lead to a Postgraduate Diploma in Marketing.

Duration

The total time taken may vary from one year to seven years. As mentioned, students must complete nine courses but may choose any combination of courses to sit at any examination diet. As such, it is possible to do as little as one and as much as six (the maximum allowable) courses in any one year. The number of exemptions granted also affects the time to complete the programme.

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