RobertHiggins

About Robert Higgins

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So far Robert Higgins has created 27 blog entries.

Scale up training: creating stars or sustainable business?

2018-04-03T18:50:16+05:30

According to the UK government, people, not products are the key to scaling businesses. They refer to a report by Innovate UK last year in which personality, communication and resilience of leaders are cited as the key factors investors consider when considering funding scale-up activities. The leader – more commonly referred to as the entrepreneur [...]

Scale up training: creating stars or sustainable business? 2018-04-03T18:50:16+05:30

Is there now an overwhelming case for cash accounting?

2018-04-03T18:51:05+05:30

Cash accounting would make accounts simpler to understand. Companies could only account for revenue when they receive the cash and expenses only once they have paid for them. At a stroke, gone from a set of accounts would be subjective items such as depreciation, amortisation, difficult-to-comprehend revenue recognition, accruals, provisions and so on. With recent [...]

Is there now an overwhelming case for cash accounting? 2018-04-03T18:51:05+05:30

KFC response to its chicken shortage is a lesson in crisis management

2018-03-27T17:01:46+05:30

In the UK KFC has run out of chicken. For a food outlet specialising in deep-fried poultry this is something of a disaster! It has recently changed suppliers and the new delivery company is having “teething problems”; these are so substantial that it has resulted in a mass closure of outlets. At the time of writing [...]

KFC response to its chicken shortage is a lesson in crisis management 2018-03-27T17:01:46+05:30

Bye Bye Market Segmentation and Target Marketing

2018-03-19T15:07:58+05:30

Ten years or so ago, academics were extolling the techniques of market segmentation and target marketing (not to mention the third leg of the triumvirate, ‘positioning’) as the basis of long-term competitive advantage (see Marketing course Modules 7 and 8). Recently, this doctrine has come under serious threat. Classic segmentation techniques like socio-demographics have been supplemented by the more [...]

Bye Bye Market Segmentation and Target Marketing 2018-03-19T15:07:58+05:30

BBUC Appreciation Ceremony 2018

2018-03-13T16:07:17+05:30

B&B University College held its annual appreciation ceremony for students on Sunday March 4, 2018 at The Knutsford Court hotel in Kingston. For over 30 years B&B University College has been the leading provider of international programmes that give Jamaicans exposure to a whole new world of knowledge. If you want to rise to your [...]

BBUC Appreciation Ceremony 2018 2018-03-13T16:07:17+05:30

Improve Working Memory to Succeed in Business

2018-02-26T16:45:44+05:30

When it comes to making steps forward in your career, it is important to establish if there is anything holding you back. One thing you may not have considered is your memory. People’s natural ability to memorise information varies, but we can all take steps to exercise the brain for improvement. One area you should [...]

Improve Working Memory to Succeed in Business 2018-02-26T16:45:44+05:30

Alexa, who moved my employee?

2018-02-26T16:42:38+05:30

Hint: it rhymes with “Aragon”, “Babylon” and even “Bourguignonne”. But there are others to point at as well… Lately, I hear some of my colleagues and start-up entrepreneurs from the high-tech industry grumbling and being outraged by their employees being ‘poached’ by huge and powerful companies (or recruiting agencies acting on their behalf). A post [...]

Alexa, who moved my employee? 2018-02-26T16:42:38+05:30

Can Uganda teach the UK how to balance the budget?

2018-02-13T15:33:01+05:30

When a government’s total outgoings (G) are more than their tax receipts (T), the result is a budget deficit where G > T. A government needs to borrow money to finance the debt, and interest payments can become so large that they cripple the economy. There are two main schools of thought for eliminating the deficit and [...]

Can Uganda teach the UK how to balance the budget? 2018-02-13T15:33:01+05:30

Market segmentation: are you a Rural Vogue or a Satellite Settler?

2018-02-13T14:55:28+05:30

English: Labrador Dansk: Labrador (Photo credit: Wikipedia)     Do you live in the country, have a young family, drive a Range Rover and own a big dog? If so, you might be what marketers like to call ‘Rural Vogue’. In the UK, more and more professionals with families are swapping urban living for the [...]

Market segmentation: are you a Rural Vogue or a Satellite Settler? 2018-02-13T14:55:28+05:30