Succeeding in the digital world and being able to stand out from the crowd is not just a case of setting up some social media accounts, creating a website and hoping for the best. You need a unique on-line presence that will get attention from your customers. Your online digital persona tells the rest of the world who you are, what you stand for and what makes you different from competitors. Having a memorable digital persona that resonates with your target audience will help you attract the type of customers that you want and help ensure that you can maximise your sales.
Your digital persona will continuously evolve and should consciously reflect the personality of your business and brand. This personality should come out in a consistent way so that it becomes familiar to your future and current customers.
The ABE “Essentials of Digital Marketing” course at B&B covers three easy steps that you can follow to create the right online digital persona. Here they are: